Britni Noel Doo has been appointed to head the office as Head of UK Sales, handling sales into the U.K, France and the Nordics.

Britni Noel Doo has significant sales and business development experience in fixed income markets, most recently serving as European Sales Manager for bond market intelligence fintech firm, Algomi, where she led the expansion of Algomi's client base across Europe, with focus on UK, Nordics and France. She also spent four years at corporate bond trading provider, MarketAxess.

Instimatch Global aims to change the way money market transactions take place by digitalizing traditional voice brokerage and by moving from local to global execution. Its cloud-based network connects borrowers with lenders within the huge unsecured money markets, providing more efficient access, better pricing and the ability to diversify counterparty risk.

Institutional money markets, in the UK and across Europe, have remained dominated by voice brokerage and relatively untouched by electronic trading solutions. The U.K market accounts for the majority of institutional unsecured money market trading in Europe. According to Bank of England data, average daily borrowing turnover in the unsecured segment stands at approximately £60 billion from over 1,200 Sterling transactions in the U.K alone.

Founded in 2016 in Switzerland, Instimatch Global’s growing client base already extends internationally and includes bank treasuries, corporate treasuries, pension funds, insurance companies, asset managers, family offices and municipalities.

Britni Noel Doo, Head of U.K Sales, comments: “ The Instimatch Global team have an exciting proposition that helps treasurers and those working in corporate finance teams find the optimum price and counterparty when lending and borrowing. With so many major institutional treasurers and multi-national corporations based in the U.K - there is a significant opportunity to expand the Instimatch Global network. We are already seeing strong demand from banks, corporates and pension funds based here.”

Daniel Sandmeier, CEO commented: “Growth into the U.K market has always been a major part of our European expansion strategy to create a cross-border digital network for money market trading. Britni brings hugely valuable sales and new business experience from fixed income markets and will lead the charge on onboarding more U.K. buy and sell-side institutions onto our platform.”

Instimatch Global’s London office is based at 7 Stratford Place, W1C 1AY