Bellin, a global leader in technology for corporate banking and treasury provides services for multinational corporations, banks and the financial sector, is pursuing growth internationally into new geographic areas through the rollout of the Bellin Partner Program.
Axel Goedecke, who joined BELLIN in September 2017, currently serves as the Head of Partner Management. His initial mandate was to lead, further strengthen and expand BELLIN’s global network of partners. The BELLIN Partner Program is now the result of these efforts, which will be rolled out in additional regions in the remainder of 2018 and into 2019. “The BELLIN Partner Program is a lucrative growth opportunity for existing and prospective partners to offer BELLIN’s treasury management solutions to their local market. We are an international company that now offers local fulfillment,” he comments.
With BELLIN’s proven success in the treasury management system industry, the Partner Program represents a mutually-lucrative opportunity for interested partners to bolster their product offering. Launching immediately, the BELLIN Partner Program will provide ongoing sales support, certification programs, and access to demo systems. Prospective partners will be aided with intuitive software accompanied by trained consultants through the entire implementation process. Upon certification, partners can act as remote sales representatives or integrate BELLIN products into their catalog.
André Scheffknecht, CSO of BELLIN, who leads the Global Sales channels indicated, “The BELLIN Partner Program leaps geographical hurdles by providing us with an indirect sales channel in markets where our direct sales teams are not located. The program enables partners to offer a world class treasury solution to their local market.” Scheffknecht’s addition to the management team in June was an initial indicator of BELLIN’s aspirations to expand into international markets. The Partner Program signifies upward mobility of those aspirations.
BELLIN was founded by Martin Bellin in Ettenheim, Germany, in 1998. The company has been growing by around 20% each year ever since. Currently, close to 500 corporate clients with over 50,000 users in nearly all countries worldwide have opted for BELLIN. “Many know us mainly as a reliable and capable treasury management system provider. But our offering now spans the entire financial sector. The many benefits our corporate clients have known for years have increasingly become important for banks as well, as fintech companies such as BELLIN have brought fundamental changes to their line of business,” Martin Bellin explains.