Union Bank appoints former Warner Bros exec Julie Demarigny head of digital

Source: Union Bank

Union Bank today announced that Julie Demarigny has joined as its Head of Digital Banking. Demarigny is responsible for leading digital strategies for both Union Bank and PurePoint and for growing the overall digital banking business.

She will work closely with the bank's technology team to deliver interactive digital experiences for both existing and prospective clients across all client touchpoints, including online and mobile applications. Demarigny is based in the Union Bank office in Glendale, California and reports to Pierre P. Habis, Head of Consumer Banking.

"Throughout our search for a Head of Digital Banking, we intentionally sought candidates with a deep understanding of both the digital economy and also how to lead with a client-first mindset. Julie excels at both," said Habis. "She has championed the same kind of internal disruption we're looking to make at MUFG Union Bank, and I'm confident she can help us strengthen the overall digital experience for our clients."

Demarigny has been leading global digital transformation for entertainment companies for the last 15 years, bringing a client-centric approach to an industry that had traditionally been very product focused. Most recently, she served as Vice President, Direct to Consumer (DTC) and Innovation Program Management for Warner Bros. Digital where for the past seven years she was responsible for the global development of consumer facing digital activities across all divisions, as well as the online and mobile strategy and business development. Prior to that, she was Executive Director of Digital Distribution for France and Southern Europe at Warner Bros. She has also served as Vice President of Digital Business for Sony Music.

"It's a huge privilege to be working in the digital space at such an incredibly exciting point in time both at Union Bank and for the industry at large," said Demarigny. "Digital has radically transformed the financial and banking sectors. The next few years will be a time of accelerated digital transformation delivering incredible opportunities and benefits. I look forward to delivering these opportunities and benefits across Union Bank by putting our clients at the center of the digital experience."

Demarigny began her career in France at 3Suisses where she produced its first French e-commerce website, managed 3Suisses Musique/Nova label and created the Cyberbus, a traveling event designed to promote the internet in France.

Demarigny holds a master's degree in New Technologies and Social Impact and a bachelor's degree in Hypermedia both attained at Paris VIII Saint Denis. She is fluent in English and French and can also speak German, Russian and Portuguese.

Demarigny is a guest lecturer at UCLA Anderson School of Business where she teaches digital marketing to MBA students. She also taught multimedia project management and digital marketing to graduate students at La Sorbonne University in France for 12 years. 

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