FCTI, Inc. has announced the completed installation and execution of a multi-year contract with Fifth Third Bank (Nasdaq: FITB) to provide participation and marketing at new, updated ATMs placed in 7-Eleven locations throughout the United States.
The agreement provides Fifth Third customers with fee-free cash and account access at ATMs inside 7-Eleven’s U.S. stores as well as branded marketing and messages for Fifth Third cardholders on ATM screens.
“Fifth Third understands that our customers don’t want to pay to access their own money. Now when they walk into 7-Eleven stores, they can use the ATM without paying a fee,” said Brad Farris, ATM distribution strategy manager for Fifth Third Bank. “We always want to make banking more convenient for our customers and are excited about this new relationship with FCTI.”
“Our MBA program offers a unique opportunity for banks to generate greater awareness of brand, products, and services – utilizing technologies not available at other ATMs,” said Robel Gugsa, CEO for FCTI, Inc. “We are very excited to be working with Fifth Third to help provide their customers surcharge-free ATM access nationwide at 7-Eleven as well as an additional tool for use in the bank’s marketing repertoire.”
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