Through the partnership, Chinese travelers visiting the U.S. will be able to pay using the Alipay app when making purchases at more than 50 GUESS stores in popular destinations including New York, Las Vegas and California.

Alipay is China’s leading digital payment provider and the primary means of online and mobile payment for consumers in China. Now, Chinese travelers visiting GUESS stores in the U.S. will be able to use their Alipay Mobile Wallet to enjoy the same convenient, seamless and secure payment experience that they are familiar with from home. Through the partnership, Alipay will be available in selected U.S. stores across all GUESS concepts, including GUESS, GUESS Accessories, GUESS Factory, Marciano and GbG.

“GUESS is a globally recognized brand that Chinese consumers seek out when visiting the U.S., and we are thrilled to simplify their checkout experience in GUESS stores,” said Souheil Badran, President, Alipay Americas. “By enabling these travelers to pay using the Alipay app, we are ensuring that they will have the best shopping experience, unimpeded by any language or payment barriers. Our partnership also provides GUESS with a sophisticated marketing channel to promote the GUESS brand to the Chinese consumers during their trip.”

Through Alipay’s geolocation-based “Discover” function and push notifications within the app, Chinese travelers can locate nearby GUESS stores, receive promotional information and make purchasing decisions. The service also enables local stores to better target and connect with Chinese consumers. GUESS will be able to market to Chinese tourists before, during and after their visits to the U.S., boosting its brand among the rapidly expanding group of Chinese overseas visitors.

“As a global brand with over 1000 stores in approximately 100 countries, it is important that we are constantly innovating the customer shopping experience on an international level,” said Edward Park, SVP of North America. “We are excited to bring Alipay’s technology to GUESS stores because we recognize the importance that native apps play in the customer journey. As we continue to explore sophisticated technological enterprises, we look at it through the lens of our customers.”