SEDONA Corporation (BULLETIN BOARD: SDNA), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for small and midsize financial services organizations, today announced that Northern CA-based Plumas Bank selected SEDONA as its new CRM provider.
Doug Biddle, President & Chief Executive Officer for Plumas Bank/Plumas Bancorp, commented, "To uphold our commitment to personal service, we have long considered using CRM technology to assist our personnel. We conducted extensive due diligence of many CRM systems on the market and we found that both the technology and services offered by SEDONA were the best suited for our needs. We look forward to implementing the system this year to help us do customer and product profitability analysis as well as help us to be more effective in cross selling and overall customer relationship management."
"When we first got involved with Plumas Bank, we immediately recognized that their employees were very knowledgeable and savvy businesspeople," noted Marco Emrich, President and CEO of SEDONA. "Like SEDONA itself, they are committed to their customers and to using technology to support their employees in developing lasting and mutually beneficial relationships. We are delighted that they have chosen SEDONA as their CRM technology provider."