Taviq signs product distribution deal with Singapore's New Wealth

Source: Taviq

New Wealth and TAVIQ are delighted to announce their sales distribution & implementation partnership covering ASEAN markets, including Singapore.

New Wealth is to distribute TAVIQ’s unique Client Personality & Needs Analysis solution applied to the Wealth Management industry to be used both by Private and Affluent Banking businesses. Finlandheadquartered WealthTech TAVIQ addresses a need for greater efficiency not only in the Client Acquisition process, but also in upselling to existing CASA clients.

Indeed, based on recent analytics, close to 80% of prospective investors are answering questionnaires that they receive from their Advisor digitally before they physically meet. And thanks to the derived results, the RM/Advisor can better customize the interaction & investment services offered to each of its prospects during the face-to-face meeting.

“TAVIQ SaaS solution is the result of a collaboration with distinguished academics in psychology research and practicing wealth managers and it took us more than a full calendar year to perfect the underlying scoring system mechanism. Our main aim is to allow our clients & users to implement best practices in a very short timeframe to reap the ‘first-mover’ benefits and increase the efficiency of their face-to-face channel”, details Juho ISOLA, co-founder & CEO of TAVIQ.

On the other hand, New Wealth supports Financial Institutions in differentiating their Wealth services across various customer segments, through the launch of new Digital Wealth services and/or the optimization of current ones. Its team of design thinkers and practitioners provides truly ground breaking digital experiences & innovative Client Wealth Apps to Asian financial services institutions.

“Taviq fits well in our ecosystem of WealthTech partners as it is a very innovative solution for Wealth Departments and it can be introduced to ASEAN emerging markets with limited adaptations only”, adds Loïc PITROU, co-founder and CEO at New Wealth.
Thanks to its native API-driven approach, TAVIQ is a specialized Wealth service which can be incorporated seamlessly into the broader ‘Digital Assistants’ used by Advisors, Agents & Relationship Managers, when meeting with potential customers either at the branch or on mobility.

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