Through the partnership, Zafin and Empire Startups will work together to drive digital innovation.

“U.S. banks are feeling the pressure to improve the customer experience to meet the needs of digitally savvy customers – that’s where Zafin comes in,” said Adam Nanjee, SVP, Digital Banking at Zafin. “Leveraging Empire’s proven model and track record to gain in-person access to banks in the U.S. will give Zafin the platform we need to introduce banks to our services, which will help improve their customer experiences. The partnership will allow us to reach banks that are looking to stand out in a competitive market.”

Now is a crucial time for U.S. banks to leverage strategic pricing as the market competition grows. The industry has been operating on rising investment rates, making relationship pricing essential for customer retention. Zafin allows banks to identify, engage and retain key customers by providing them with tools to create incentivized programs that target each customer’s needs, creating a competitive advantage within the saturated market. Over 35 banks globally are currently implementing Zafin’s approach to pricing, which has successfully increased revenue into the hundreds of millions for these clients.

With Zafin, banks can accomplish in a few clicks what would otherwise take months and cost millions. Zafin’s end-to-end pricing execution engine enhances banks’ old legacy systems, allowing them to dynamically modify products to suit market conditions. Through Zafin, banks can tailor product offers to clients and micro-segments, create and rapidly deploy product offers, and automate the tracking and governance of product offers against key performance metrics. Zafin’s partnership with Empire reflects the commitment to driving a fintech ecosystem in the U.S. where startups can leverage the expertise of solution providers like Zafin and have access to banks globally.

“Empire’s events bring together the most forward-thinking minds in the financial industry, and we’re excited for Zafin to join the conversation,” said Jon Zanoff, founder of Empire Startups. “Empire has an impressive community of fintech investors and innovators, and our community becomes even stronger with the addition of Zafin.”