The new digital service is part of CommInsure’s commitment to providing customers and advisers with the best user experience by removing complexity and offering an efficient, transparent and flexible process.

“CommInsure is the first to launch digital quote and application processes in Australia using UnderwriteMe’s leading global underwriting engine. It is the ideal platform for us to develop and deliver our innovative and adaptable experience for customers and advisers,” Olivia Sarah-Le Lacheur, CommInsure’s Head of Life Distribution said.

Ms Sarah-Le Lacheur said CommInsure engaged advisers during the process design, who stressed how asking relevant questions in plain language helped their clients understand what they were being asked and why.

“Asking the right people the right questions at the right time means advisers have more meaningful conversations with customers. Having the capability to remove irrelevant questions for each customer - like asking an accountant if they work underwater - and reducing the need for as much follow-up evidence improves advisers’ productivity,” she said.

“We have delivered an intuitive experience that is simple and easy for customers, and efficient for advisers.”

Rakesh Kaul, Business Development Director of UnderwriteMe Australia added: “We are delighted to be working with CommInsure to help transform the buying experience for their advisers and customers. Our technology makes it really easy to transform the buying experience, as well as providing valuable data allowing insurers to prioritise further developments.

“This is an exciting time for CommInsure and UnderwriteMe, as we work together to modernise the Australian insurance industry, just as UnderwriteMe has done in the UK,” Mr Kaul said.

CommInsure’s new online application service, integrated with UnderwriteMe’s technology, is now available to advisers and their clients.

“Together with last year’s launch of Income Care Platinum, improvements to medical definitions, and the introduction of tele-interviewing, these changes are focused on building a stronger tomorrow for you and your customers. We’re proud of our achievements to date but the real improvement in our adviser and client experience is just beginning,” Ms Sarah-Le Lacheur said.