Egg renews Firm's market research system license

Source: Firm

FIRM (OSE:FIRM), the world's leading software provider for Market Research and Enterprise Insight Management, today announced that client since 2002, Egg has renewed their Confirmit license agreement with FIRM.

Egg utilizes Confirmit throughout several areas of their operations including product development, market research, customer satisfaction measurement and call center quality assurance.

"Egg has been using Confirmit for 3 years, managing customer experience across a range of products and touch points. Our usage has grown to the point that we now interview nearly 20,000 customers per month, driving valuable insight into our business," says Mark Pearson, Head of Consumer Insight at Egg.

Commenting on a recent product development and launch where Confirmit was an integral part of the project, Mark Pearson explained, "We didn't have 12 months to research and refine a new product idea. We had 5 weeks to take a concept to market. So we needed a technology partner as innovative as Egg - Confirmit delivered."

The agreement with Egg includes Confirmit ASP software license for the upcoming 12 months.

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