21 October 2017

ASA releases Customer Opportunity Advisor for Banking product

21 April 2004  |  412 views  |  0

ASA, a leading provider of data mining and decision management solutions, today announced Customer Opportunity Advisor for Banking, a new software system that transforms routine customer interactions into opportunities for increased revenue and greater customer loyalty.

Customer Opportunity Advisor for Banking consists of integrated modules that distinguish and capitalize on sales and service needs. It can identify and rank opportunities, recommend the optimum action, assist and advise in the delivery of offers and promotions, and track and document the effectiveness of each customer interaction.

The system can be used across a branch network, contact centers, self-service channels, or Internet banking, to capitalize on opportunities through improved customer interaction. It is extremely flexible and can easily be tailored to meet business unit, bank, or local branch needs. Comprehensive reporting capabilities provide metrics to monitor, refine, and improve customer-centric initiatives.

"With Customer Opportunity Advisor for Banking, the system does the work of qualification, offer selection, delivery guidance, and tracking, so bank representatives can promote financial products with greater confidence and success," said Ken Ramoutar, Chief Marketing Officer for ASA. "The system can also alert bank representatives when proactive customer contact is needed, improving customer retention," Ramoutar added.

The system (which combines multiple sources of intelligence including customer knowledge, analytics, business policies, and best practices) identifies, prioritizes, and capitalizes on transactions and service requests resulting in higher cross-sales and upsales, and greater customer satisfaction and loyalty.

Key capabilities of the Customer Opportunity Advisor for Banking include:
  • Immediate closed loop tracking and management capabilities so leads can easily be assigned, referred, and managed to continually improve sales. A full suite of activity and process reports are available to measure the effectiveness of marketing and sales activities.
  • Flexibility to identify and qualify customers based on a wide spectrum of criteria; qualification can be highly tailored to meet the unique needs of a specific branch, channel, season, product promotion, or business unit, etc.
  • Ability to dynamically determine the best product or service to offer for each customer based on channel, timing, or other criteria, resulting in higher acceptance rates and better overall customer experiences.
  • Interaction assistance through custom sales scripts and service advice in the most appropriate form for each delivery channel; this is especially helpful for maximizing in-person interactions and delivering consistent experiences across channels.
  • Straight forward integration with existing information systems infrastructure and channel applications resulting in fast deployment without large capital expenditures.
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