This follows ReD's recent acquisition of E Com Industries Pty Ltd (E Com), Australia's largest electronic gift voucher and gift card operator. In Australia the services are currently used by, amongst others, Coles Myer and Woolworths, Australia's two largest retailers as well as other retailers across a wide range of sectors including high street retail, supermarkets, travel and entertainment.

ReD is combining its existing knowledge and experience of delivering fraud prevention, payment processing and card issuing with the industry leading gift card capability acquired from E Com Industries to deliver market leading solutions to the UK, European and US markets.

The benefits to retailers that adopt gift card schemes are significant. For example, gift cards enable merchants to provide a more modern consumer offering than paper based vouchers, with better merchandising and branding opportunities. They also provide significant operational cost savings around security, administration and fraud prevention.

Carl Clump, CEO of Retail Decisions comments: "We are delighted to be able to offer a range of gift cards and electronic gift voucher services not just to our existing clients but to all retailers. ReD's expertise in fraud prevention and payment processing coupled with our new pre-paid capability will give retailers a comprehensive payments solution which will increase revenue and customer loyalty whilst reducing costs and fraud."