ABN Amro discontinues Gradefix innovation initiative

Source: ABN Amro

Last year ABN AMRO started an innovation initiative called Gradefix, a service used for making analyses and risk assessments of clients.

We used Gradefix to test how we our bank could help assess the risks relating to retail and corporate clients' financial positions. The test included a pilot project with mortgage advisor de Hypotheker.

We have come to the conclusion that the specific purpose for which we developed Gradefix does not provide a comprehensive solution to the problems our clients face. We have therefore decided to discontinue Gradefix. As with all experiments, Gradefix has given us valuable insights, partly thanks to the clients involved in the test. We are already using these insights for New10 and will also use them to further develop market propositions which are partly based on our risk management experience.

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