Laurentian Bank revamps banking services network

Source: Laurentian Bank

In 2005, Laurentian Bank invested considerable effort and resources in the revitalization of its network with 8 new points of service opened during the year.

Therefore, the Bank's network has been enhanced with two new Financial Services Boutiques, two Commercial Banking Centres and four Laurentian Bank Securities brokerage branches. Moreover, four of its traditional branches serving retail customers have been transformed into Financial Services Boutiques and renovated twelve branches, from which six have been fully renovated this year. These projects come on top of four new boutique branches opened in 2004.

"I'm very proud of the results generated by our investments. Our network now counts 198 points of retail, commercial and brokerage service throughout the Province of Quebec. This proves the Bank's commitment and determination to reach out to its clients and to offer them this unique in-branch experience exclusive to Laurentian Bank," said Mr. Raymond McManus, President and CEO of Laurentian Bank.

This new concept is the result of a long deliberation and collaborative efforts of various contributors with the goal to completely redesign the in-branch approach to banking services. It applies the findings of a thorough research into the best practices and prime examples of innovative ideas in the retail industry.

Apart from its original architectural design, every detail of the Financial Services Boutique has been rethought to ensure that clients feel completely at ease and could develop an even stronger relationship of trust with their Bank. The new concept offers many exciting features, including play areas for children, a lounge corner where clients can relax for a few minutes, service islands instead of traditional counters and a library section to learn about various banking-related subjects.

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