Source: Portrait Software
Portrait Software, a leader in Customer Interaction Management software has acquired customer analytics specialist, Quadstone.
Quadstone is a recognised global provider of best-of-breed customer analytics software. The acquisition will provide Portrait with the ability to offer its customers real-time intelligence and decision management tools for marketing, sales and service applications.
By bringing customer analytics together with interaction management, Portrait Software will help businesses create the best customer engagement strategies and quickly deploy them across all sales and service channels. Ongoing analysis of these customer interactions will enable the supporting processes to be continuously refined, driving superior and more profitable customer relationships.
The result is a new level of marketing response, sales success and customer service excellence.
"The acquisition is great for the customers of both companies," said Nick Randall, Portrait's CEO. "Portrait customers can now deliver intelligent, personalised sales, marketing and service based on analysis that accurately predicts customer behaviour. Additionally, Quadstone customers can now turn analysis into streamlined interactions."
Portrait now has over 200 customers globally that could leverage this proposition, including new Quadstone customers such as Merrill Lynch and Washington Mutual. It will also provide added strength in the telecoms sector with customers like T-Mobile and BT. Additionally, Portrait can help public sector organisations measure the impact of process changes on service delivery and capacity.
"We are very excited to be joining forces with Portrait," commented, Paul Kelly, Chief Executive of Quadstone. "We have a great history of helping organisations benefit from a greater understanding of their customers' behaviour. With Portrait we can now provide an operational system to deliver a customer experience that is timely, relevant and profitable."
The entire Quadstone product suite will continue to be marketed under the name Quadstone and will also be integrated into the Portrait product set. Current customers will continue to receive product support directly from the Quadstone team. The Quadstone infrastructure, including the customer support website, will remain in place as well as all of the current product support contracts and responsibilities.