Amplify will convert from its current core provider to DNA® from Fiserv. Amplify needed a modern, member-centric architecture that will allow the credit union to maintain a sharp understanding of its members as it drives toward progressive member relationship management goals. The credit union will use these features, along with the platform’s lending capabilities, to progress its commercial and small business service and real estate lending arms as well.

Amplify has approximately $870 million in assets and more than 56,000 members in the greater Austin area, served by eight branches. The credit union opened in 1967.
“There is nothing more critical than our relationships with our members,” said Kendall Garrison, executive vice president, Amplify Credit Union. “Technology that provides insight into their needs is essential to achieving our goal of making members’ lives simpler. DNA is purpose-built to do this, and we are looking forward to partnering with Fiserv as we work toward sustained growth.”

DNA allows credit unions to gain deep insight into members’ financial lives by presenting a 360-degree view of their complete relationship with the credit union. This allows credit unions to enhance service, customize offers, and better understand overall opportunities. Importantly, this helps credit unions to maintain strong member relationships even at considerable scale.

“Fiserv is proud to provide the technology and expertise that powers growth-minded credit unions,” said Vincent Brennan, president, Credit Union Solutions, Fiserv. “Amplify is a prime example of this progressive technology outlook. We are looking forward to partnering with them as they take the power of DNA and apply it to create real growth.”