37 year old Wright joins from WCRS where she was business director on the Abbey account. Previously she was Managing Director at Manning Gottlieb OMD which she joined as Brand Communications Director in 1999.

Reporting to Chief Executive Officer Paul Gratton, Wright will take responsibility for Egg's brand, marketing, sales and research functions. She will also sit on Egg's Executive Committee.

The appointment comes at an exciting time for Egg. The online bank has recently reinforced its position as an innovator in the financial services marketplace with the launch of Egg Money, a revolutionary dedicated spending account. It is the first time such a product has existed in the UK and its launch has been backed by a fully integrated above and below the line marketing campaign.

Andy Deller, Egg's current Chief Marketing Officer, is leaving the online bank to take on the role of CEO of Dunbar Bank, part of the Zurich group.

Andy has been with Egg since its launch in October 1998. He was part of the leadership team that created Egg. Previously he was Head of Operations at Prudential Banking plc which he joined in 1996.

Chief Executive Paul Gratton said: "Whilst we are sad to see Andy leave Egg, we are delighted that Alison is joining us at such a pivotal time. We are continuing to reinvigorate the Egg brand, extend our product range and reach, and a closer collaboration with Prudential will offer even further opportunities."

Alison Wright said: "Egg is a fantastic brand. It has always been at the forefront of innovation in financial services, it offers market leading products and services and is firmly on the side of the consumer. I am excited to be able to be involved in the next stage of Egg's development."

Andy Deller said: "After ten years with Prudential and Egg my decision to leave has not been an easy one. However I am ready for my next challenge and the opportunity at Dunbar Bank is one that I am greatly looking forward to. I wish Egg the best of luck for the future."