This move is set to benefit over thirty-nine thousand members of OMA, consisting of physicians, medical students, and retirees in the Ontario area.

Intellect will deploy its Distribution and Service suite, a cloud-native Life, Annuity and Health insurance platform along with its new agency management system (AMS) that includes advanced membership management capabilities.

Intellect’s platform consists of capabilities ranging from membership and lead management, campaign management, quote and illustration, e-App, profile management to member servicing. It delivers an end-to-end multi-device digital experience for all channels including members with or without insurance, non-member associates, advisors, service representatives and the OMA administrative personnel.

Life insurance distribution and service are typically marked by multiple account log-ins, disjointed workflows and a huge reliance on paper. Add to that, the complexities of managing a separate membership onboarding and support system. With the Intellect Distribution and Service platform, advisors and reps can bid goodbye to paperwork.

Members can buy policies and participate in membership offerings on their mobile phones and make real-time requests and changes related to their products and member benefits. New Members and insurance customers can be brought on board through the platform. Payments of all types – dues, fees and insurance premium – can be handled in a single sign-on. Service representatives will be connected to cross-channel activities of a member and will be well-informed to handle queries of the member.

“At the OMA, we advocate for the wellbeing of our members throughout their lives from their first day at the medical school continuing past their retirement. By helping our advisors go paperless and by accurately assessing the coverage needs of our members, we will be able to service them better. We looked at many options in the market for different software, and decided to implement Intellect Distribution and Service platform because it covers the entire digital spectrum from new business to service,” said Tom Magyarody, CEO, OMA.

Pranav Pasricha, CEO, Intellect SEEC said, “We’re excited to partner with the OMA and congratulate them on making this transition to the digital platform. Customers expect the same level of service from insurance as from an online retail store. They want products tailored to their life situation and want to be able to make updates to their policies at their own convenience. Advisors need to be more productive and have no paperwork to deal with. Our distribution management platform is proven to do just that in a record deployment time of months, not years.”