Specialising in product development for fast-growth internet-enabled technology companies, Saunders is responsible for Dealflo’s new product development, and productising its existing technology solutions and services.

Saunders joins Dealflo from Claranet, where he held senior positions as Product Director and Technical Director, responsible for technical infrastructure, IT, security and compliance. Prior to that he held Head of Product Management roles at AOL and Easynet, where he helped to grow turnover from £20 million to £250 million in 4 years.

“Martin takes complex technical services and technologies and transforms them into easy-to-understand solutions that businesses can work with,” says Abe Smith, Dealflo’s founder and CEO. “His experience leading product development and technical teams that are pioneers in their field is exactly what we want to support Dealflo’s growth plans.”

Saunders says: “Dealflo is an exciting company to join because it has the appeal of solving a very specific problem in a niche area, but in large and rapidly growing market. That’s a rare opportunity.”

He will be based in Dealflo’s London headquarters.