Actiance, the leader in communication compliance, archiving, and analytics, today announced a global partnership with Hootsuite, the most widely used social media management platform.
The companies will integrate their products to enable social marketing, archiving, and compliance solutions for financial services companies to assist in keeping all social communication compliant with mandates set by regulatory bodies such as FINRA, SEC, IIROC, FCA, GDPR, and MiFID II, among others.
The companies will integrate and co-sell a solution for content moderation, automated archiving, publisher notifications and moderation on LinkedIn, Facebook, and Twitter, enabling organizations working in highly regulated industries to reap the full benefits of these channels.
"800 of the Fortune 1000 including the world's largest financial services organizations rely on Actiance and Hootsuite to deliver enterprise scale and innovative social and compliance solutions," said Barry Ruditsky, Senior Vice President of Business Development and Global Alliances, Actiance. "This partnership not only empowers advisors to compliantly engage with clients and prospects through social channels, but also to achieve huge efficiency gains without fear of sanctions, or of compromising sensitive information."
The partnership will leverage Hootsuite's widely known social media management platform, extensive ecosystem, and world class education along with Actiance's Socialite -- which enables compliance across public social networks--and Alcatraz, its context-aware cloud-based archive, to accelerate digital transformation.
"We're thrilled to partner with Actiance to bring integrated solutions to our customers through Hootsuite's market leading ecosystem," said Joe Gruca, Vice President, Global Partners, Hootsuite. "Through this partnership we're leveraging the market leadership and expertise of both organizations to empower the financial services industry to compliantly leverage social and drive business results."
Reaping the Full Benefits of Social Media, While Mitigating the Risk
This partnership between Hootsuite, with over 15 million users, and Actiance which manages over 500 million daily conversations across 80+ channels will enable financial services companies to communicate with customers with great flexibility and at remarkable scale.
"This partnership decouples marketing from compliance by bringing together two best of breed solutions, Hootsuite for social management, and Actiance for compliance, to create a holistic solution for modern communication," said Amy McIlwain, Global Industry Principal for Financial Services, Hootsuite.
By integrating their solutions, the two companies will enable:
• Content Moderation: Content created in Hootsuite (Posts and Comments) is automatically routed to Actiance Socialite for policy review.
• Automated Archiving: Actiance automatically archives content from Hootsuite and natively connected channels into the Actiance Alcatraz Cloud Archive.
• Publisher Notifications: When content is approved or rejected in Actiance, the publisher in Hootsuite is notified with reason information and latest status.
• LinkedIn, Facebook, Twitter Profile Moderation: Actiance supports native moderation of LinkedIn, Facebook, and Twitter profiles and will sync approval history to the archive. Updates to profiles can be made directly from Actiance Socialite.