As part of our commitment to be the best bank for customers, Lloyds is working with AbilityNet to accredit the Group’s websites and apps.

Accreditation from AbilityNet will provide the reassurance for our customers that Lloyds Banking Group websites and apps are correctly designed, developed and edited, to provide a great experience.

As of 2015, over two million people in the UK are living with sight loss. RNIB, 2016By effectively working with practitioner charities and businesses, we are able to influence change across the communities we serve, the financial services industry and internally at Lloyds. Partnerships are key to our ongoing commitment to ensure our services are accessible for all of our customers. Expertise from organisations such as AbilityNet has been a key enabler for Lloyds Banking Group to do this.

Nigel Lewis, CEO AbilityNet said “As Lloyds Banking Group is the largest bank in the UK they have a unique opportunity to support all of their customers to a better online customer journey experience. Throughout our partnership with them it has been great to see the steps they continue to take to make improvements on all of their apps and websites to make them accessible for all of their customers”

Digital brings the opportunity to remove barriers for all our customers, providing them with the independence to access our products and services at a time that works for them. It also allows us to deliver accessible information using assistive technology or by making sure information is presented in a format that is suitable to the customer’s needs.

"Accessible sites and apps give me independence, without them I wouldn't be able to buy my daughter's Christmas present."Nick Williams, Managing Director, Consumer & Commercial Digital at Lloyds Banking Group said; “Digital is the biggest single transformation of our generation. Ensuring that our websites and apps are easy to use for all of our customers is vitally important, and is now at the core of our thinking when it comes to developing the services we provide.”

Enhancing customer experience through innovative solutions

Exploring new technology can also transform our customers’ experiences. Our recent trial with Signly is a great example of technology improving the service we provide for those whose first language is British Sign Language. Other initiatives such as Touch ID log in, facial recognition and selfie technology will all help to improve the accessibility of banking services for our customers.

Lloyds Banking Group is committed to providing inclusive & innovative design solutions to support all our customers, enhancing their experiences, providing independence and removing barriers.