Digital reputation management involves monitoring a brand and what people are saying about the brand, their employees or their products and services. The new product will manage the elements of a financial institution’s digital presence -- at the brand and branch level -- in a way that allows them to control as well as minimize the impact of elements that can’t be controlled.

“Managing a credit union or community bank’s digital reputation goes beyond curating the content posted on behalf of the brand on its website and social media,” said Jim Craig, Geezeo’s VP - Consulting Services. “So much of what consumers see about a brand is not directly controlled by the brand, but financial institutions can manage some elements and influence the rest.”

Curating the financial institution’s global and branch level public profile, monitoring public reviews on major platforms, and understanding the drivers of online brand sentiment for the organization and key competitors are just some of the elements Geezeo Interactive includes in its digital reputation management solution.

InTouch Credit Union, a Plano-based credit union with locations in four others states, had noticed the negative impact on its brand from various unmanaged sources and contracted with Geezeo Interactive to help it manage its digital reputation. Work has started with an initial group of four branches, but InTouch has already experienced an increase in customer sentiment on one major review platform of 132%.

“We started small, but our initial efforts have resulted in some very nice improvements in Google reviews,” said Tim McCoy, Vice President Marketing and eCommerce at InTouch. “We’re only a few months into the service but we’re already looking forward to expanding the program reach.”