CUNA Mutual Group today announced the launch of CUNA Mutual AdvantEdge Analytics, LLC, a new data and analytics technology and services business to help credit unions deliver a better member experience through actionable data insights.
The industry’s most integrated end-to-end solution brings together data management, reporting and performance management, and advanced analytics into one complete offering.
As part of CUNA Mutual Group’s multi-year investment in innovation, the company earmarked more than $250 million for new technology and capabilities to help the credit union industry. Part of this investment further expands the company’s data analytics services, including new reporting capabilities to benefit its credit union customers and the credit union system.
“As we continue to make significant investments in technology and innovation to address marketplace disruption and build for the future, AdvantEdge Analytics is a major step in our commitment to help credit unions remain strong and competitive for the long-term,” said Robert N. Trunzo, president and CEO, CUNA Mutual Group. “Credit unions have an incredible opportunity to grow their reach to serve more members by harnessing data in new and insightful ways.”
The AdvantEdge Analytics’ full suite of software tools and intelligence reporting will integrate and significantly expand the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen their market share. CUNA Mutual Group recently acquired Chicago-based data analytics startup, SavvyIntel, to further build out the analytical reporting capabilities for the AdvantEdge Analytics product suite.
“Data analytics is an essential capability needed by credit unions to strengthen the member experience and expand future growth opportunities. We are excited to help credit unions build their data analytics acumen regardless of where they are in their journey,” said Tim Peterson, president, CUNA Mutual AdvantEdge Analytics. “Our successful history with credit unions and formidable understanding of members enable us to expand these insights to facilitate industry-wide collaboration for the overall credit union system.”
The AdvantEdge Analytics complete data and analytics offering is currently available to the credit union industry.