“I am excited to be joining Roostify at a very significant time for the company, which has gone from an early stage startup to a key player in a quickly-growing industry,” said Gelbart. “I look forward to continuing our momentum, fostering key relationships within the mortgage and real estate industry and fundamentally changing the way consumers obtain home loans.”

Gelbart brings over 20 years of experience in enterprise software, including several early-stage, venture-backed software companies. Prior to Roostify, Gelbart served as president/CEO and Co-Founder of Appfluent Technology, a business intelligence infrastructure company, which was acquired by Attunity (NASDAQ: ATTU) in 2015. Prior to Appfluent Technology, Gelbart was the VP of Worldwide Sales at Peakstone Corporation, a venture-backed startup pioneering a new category of e-business capacity management solutions for the enterprise. Gelbart has held senior management positions at Entevo Corporation, Cheyenne Software, and Equinox Corporation. Gelbart is a graduate of the University of Southern California, where he studied Business Administration.

“As Roostify enters its next stage of growth, Frank’s extensive background in enterprise technology and finance will play a pivotal role in producing and managing additional revenue streams for the company,” said Rajesh Bhat, CEO of Roostify. “We welcome Frank to our growing team as we continue our mission to accelerate and simplify the home purchase experience for consumers, lenders, and others.”