Samsung Pay is a secure, fast and convenient mobile payment service that can be used to make contactless purchases with select Samsung devices* almost everywhere a card is accepted. The launch of Samsung Pay early access will enable Emirates NBD customers to register their cards into Samsung Pay and make payments with Samsung eligible devices*.

Ahead of Samsung Pay’s official launch, a select group of customers have been invited to participate in the beta testing, and will be among the first Emirates NBD customers to experience Samsung Pay in the UAE, through enrolling their Debit or Credit cards across Visa and MasterCard.

Commenting on the launch, R. Sivaram, Executive Vice President - Head of Retail Banking Products, Emirates NBD, said: “Providing sustained excellence in customer experience is the highest priority for Emirates NBD, and we continue to leverage digitization and innovation to make banking easier for our customers. We are delighted to work with Samsung to offer our credit and debit card customers a faster and easier way of making payments using Samsung Pay. Our partnership with Samsung Pay also effectively builds on the successful launch of Emirates NBD Pay last year, to provide yet another exciting digital payments solution for our customers.”

Commenting on the announcement Mohammad Gharaibeh, Head of IT and Mobile (B2B) division at Samsung Gulf Electronics said: “Samsung Pay is set to revolutionize the shopping experience for Middle East consumers by offering them an easy and convenient method of making purchases and payments securely through their smartphone. Partnering with leading bank, Emirates NBD enables us to further amplify our service in the region and further expand the digital payment landscape for their customers.”

Samsung Pay is very secure as it uses digital tokens in place of the actual card number to prevent fraud. It is easy to use, and the payment is completed with just a swipe up of the home screen, authentication using fingerprint or PIN number, and placing the phone over the terminal.

Unlike other mobile payment systems, that rely on contactless terminal infrastructure, Samsung Pay works on both NFC (Near Field Communication) and MST (Magnetic Secure Transmission) terminals, which make it easy to use at any store where cards are accepted. It is currently supported on select Samsung devices such as Galaxy S6 edge+, Galaxy S7, Galaxy S7 edge, Galaxy Note 5, Galaxy A5 ,Galaxy A7 (2016), Galaxy A3, Galaxy A5 and Galaxy A7 (2017) as well as the Galaxy S8.