In his role of board member Amichai will help Apply Financial refine and develop its solutions for Banks and other NBFI’s to build on its already impressive client base that includes Barclays, HSBC and AMEX.

CEO of Apply Financial, Mark Bradbury said, “Some time back we engaged with Amichai in his role at HSBC and when he left to pursue a portfolio career in Fintech we wanted to get his expertise on board and are very pleased to announce today that he has agreed to join our board.”

Amichai , says: “I first met Apply Financial when moving HSBC to a more digital approach to payments and client relationships. I was very impressed by their technology and also the speed of deployment using a cloud and API approach. Joning the board seems a natural progression wherein I can learn more about this side of the business and bring my banking experience to the table to help with current clients and shape future offerings.”