This represents the first UK contract for TotalSocial as well as its first contract with a financial services company.

The one-year agreement, valued at more than CD $125,000, will provide a comprehensive in-depth conversation tracking, factoring in both online and offline conversation, ongoing KPI tracking, and campaign analyses based on evaluation of social impact of key marketing campaigns by the bank.

"As one of the world's preeminent financial hubs, the UK represents a critical and strategically important market for us," said Ed Keller, CEO of Engagement Labs. "In partnering with Engagement Labs, this top bank has proven itself to be ahead of the curve, and many of its competitors, in recognizing the importance of paying attention to consumer conversation and activity, online and offline. From a brand perspective, it is vital that financial services companies increasingly turn their attention to the discussions occurring among their customer base in order to better understand this stakeholder group's needs and act upon them."

Additionally, TotalSocial will also benchmark the company against its competitors in the UK banking and financial services sector, and apply diagnostics to guide improvement.

The patent pending TotalSocial measurement solution is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score.