20 July 2018
Visit www.gemalto.com

Engagement Labs reports UK bank contract win for TotalSocial data and analytics tool

24 January 2017  |  1724 views  |  0 Source: Engagement Labs

Engagement Labs (TSX VENTURE: EL) announced that it has secured a new contract with one of the UK's leading banks to utilize TotalSocial™, its proprietary data and diagnostic solution, which was launched in 2016.

This represents the first UK contract for TotalSocial as well as its first contract with a financial services company.

The one-year agreement, valued at more than CD $125,000, will provide a comprehensive in-depth conversation tracking, factoring in both online and offline conversation, ongoing KPI tracking, and campaign analyses based on evaluation of social impact of key marketing campaigns by the bank.

"As one of the world's preeminent financial hubs, the UK represents a critical and strategically important market for us," said Ed Keller, CEO of Engagement Labs. "In partnering with Engagement Labs, this top bank has proven itself to be ahead of the curve, and many of its competitors, in recognizing the importance of paying attention to consumer conversation and activity, online and offline. From a brand perspective, it is vital that financial services companies increasingly turn their attention to the discussions occurring among their customer base in order to better understand this stakeholder group's needs and act upon them."

Additionally, TotalSocial will also benchmark the company against its competitors in the UK banking and financial services sector, and apply diagnostics to guide improvement.

The patent pending TotalSocial measurement solution is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score.

Comments: (0)

Comment on this story (membership required)

Related blogs

Create a blog about this story (membership required)
Visit iliad-solutions.com/Visit http://go.jumio.com/finextraAdVisit info.nice.com

Top topics

Most viewed Most shared
Calmejane quits Lloyds Bank to join SocGenCalmejane quits Lloyds Bank to join SocGen
12641 views comments | 6 tweets | 7 linkedin
Hong Kong plans September go-live for blockchain-based trade financeHong Kong plans September go-live for bloc...
10053 views comments | 9 tweets | 17 linkedin
Mastercard enlists Worldpay to push Vocalink's Pay by Bank appMastercard enlists Worldpay to push Vocali...
9626 views 19 comments | 15 tweets | 30 linkedin
IBM to test dollar-pegged 'stablecoin'IBM to test dollar-pegged 'stablecoin'
6552 views comments | 4 tweets | 14 linkedin
Bringing about new systems and faster payments globallyBringing about new systems and faster paym...
6379 views comments | 2 tweets | 7 linkedin

Featured job

Competitive base, double ote, benefits
New York City, NY - USA

Find your next job