Israeli payments startup Fraugster raises $5 million
16 January 2017 | 3506 views | 0
Fraugster, the company that has invented an Artificial Intelligence (AI) technology to eliminate payment fraud, has raised $5 million in funding.
The international venture capital fund Earlybird is the new lead investor in the company, alongside existing investors Speedinvest, Seedcamp and a large Swiss family office. This latest round of investment will be used to hire new staff to support the international growth of the company, which is used by online merchants and retailers.
"We founded Fraugster because we could see the opportunity to tackle fraud with modern technology," said CEO Max Laemmle. "Existing rule-based systems as well as classical machine learning solutions are expensive and too slow to adapt to new fraud patterns in real-time,” he explained. "We have invented a self-learning algorithm that mimics the thought process of a human analyst, but with the scalability of a machine, and gives decisions in as little as 15 milliseconds. One of the reasons why we are so fast is because we’ve invented our own in-memory database technology which has no limitation on scale."
Earlybird partner Christian Nagel said: “We are very excited to be working with Fraugster. Their technology gives online merchants a new weapon in the fight against fraud. As more business continues to move to the internet, Fraugster's vision of a fraud-free world is one that we should all be working towards."
Online merchants lose more than $16 Billion to fraudulent transactions every year. Most attempt to tackle this with anti-fraud solutions that are based on outdated technologies. However, older solutions tend to block many sound transactions, leading to false positives that cost the industry over $275 Billion in 2015 alone. For every euro lost to fraud, $17 is lost through transactions that are wrongly turned down, leading to lower revenues for the merchant.
Fraugster was founded in 2014 by Max Laemmle, who previously co-founded payment gateway company Better Payment, and Chen Zamir, who has spent more than a decade in different analytics and risk management roles including five years at PayPal. The German-Israeli company is already handling almost $15bn in transaction volume for several thousand international merchants and payment service providers, such as Visa. Fraugster spent more than two years refining its algorithms and improving its AI capability. Its technology learns from each transaction in real-time and can anticipate fraudulent attacks even before they happen.
Merchants using the technology have already seen significant improvements in reducing fraudulent transactions. Based on average performance, Fraugster can reduce fraud by 70 per cent while increasing conversion rates by as much as 35 per cent.