Partnership allows Global Processing Services GPS clients to offer personalised card designs agnostic of card manufacturer. Personalisation is now an expected option: a recent survey found that 80 per cent of consumers would choose to upload an image to their card where possible.
The light integration makes the solution effective across a wide range of sectors from retail to loyalty programmes. It also reduces commitment and risk, which have been endemic among traditional methods of card operation and personalisation. The prolific use of mobile phones, as demonstrated by the ‘selfie generation’ means that this integration arrives at the optimum time, operational and financial efficiency can now keep pace with consumer demands.
GPS offers global solutions with access to banking schemes such as BACS and SEPA. A distinguishing feature of the GPS platform is its flexibility; the GPS solution facilitates multi-level parameter based configuration allowing control over practically every aspect of a prepaid, debit or credit scheme, enabling our clients to develop tailored, innovative, differentiated programs which meet all compliance requirements.
Pannovate’s technology enables total customisation of the card design and production process - from the largest batches down to individual cards. Retailers can design their own cards, and can even offer fully personalised cards to customers using the super-intuitive design portal. Such sophisticated functionality - and choice has been thus far beyond the scope of the card sector but now: this partnership opens up the possibilities for personalised cards.
Contributed | what does this mean?