Starting today, more than 6 million subscribers of Telenor in the two markets will be able to make payments in app stores, inside games and with digital merchants by charging payments to their mobile phone bill.

Fortumo and Telenor have been working together since 2013 and have previously launched direct carrier billing in Malaysia, Thailand and Pakistan. After the launch in Hungary, carrier billing with merchants using Fortumo is now available to more than 81 million Telenor subscribers.

“Telenor Group has been one of the forerunners in enabling telecom assets to power digital services. Fortumo is proud to continue our ongoing good partnership with Telenor and launch our payment platform in Hungary and Bulgaria. The world’s largest streaming services, app stores, social and gaming companies have plugged into Fortumo’s platform to collect revenue from users who do not have credit card, or find it inconvenient to use card payments online,” said Gerri Kodres, Chief Business Officer at Fortumo. Additional information on carrier billing in Hungary and other Central & Eastern European markets can be found from Fortumo’s market report.

Fortumo’s carrier billing platform is used by app stores (Google Play), digital media providers (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.

Fortumo’s direct carrier billing platform allows users to make payments over a data connection by confirming purchases with one click on their phone. Payments are processed without any additional information required from the mobile user which provides a significant conversion improvement compared to any other online payment method.