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Citi develops analytical tool to guide corporates through digital channel strategies

07 November 2016  |  3759 views  |  0 Source: Citibank

Citi announces the launch of a powerful new analytical tool for use by its specialists to advise global institutions and help them identify efficiencies in their use of banking channels and connectivity options for their treasury and shared service center operations, thus enhancing a company’s ability to manage their cash and risk, and providing valuable strategic input to develop a more secure and efficient treasury environment.

The Connectivity module, a new feature within Citi’s award-winning Citi Interactive Solutions platform, combines highly effective data diagnostic capabilities, with innovative visualization and real-time interactive features.

Corporate clients typically face challenges around the complexity and inefficiency within the banking integration space, resulting in sub-optimal cash management operating models. The unique analytical tool delivers enhanced visibility and insights across a company’s banking integration framework, helps treasurers and finance managers to identify opportunities to improve financial and operational efficiencies through the conversion of manual processes, greater end-to-end automation, achieve enhanced bank reconciliation and elevate control through overall visibility. Recommendations are tailored based on the company’s preferred levels of connectivity sophistication and treasury priorities, geographic areas of operation, even readiness to deploy proprietary versus bank agnostic capabilities and makes explicit factors that should be considered - from holistic cost management to digital security.

Citi unveiled this new capability at its annual Asia Pacific Treasury and Finance Conference in Shanghai in October. The new module will be rolled out globally over the next few months, and will strengthen Citi’s focus to provide differentiated value to our clients with an enhanced customer experience facilitated by digitization, technology and analytics.

Rajesh Mehta, Regional Head of Treasury and Trade Solutions, Citi Asia Pacific said, “We continuously invest in technological and data innovations to help our clients better adapt their operating models to shifting market and business demands. Developing new and efficient digital solutions to help drive greater automation and digitization - that translates to superior risk management and better cost efficiency for them - is a key priority.”

Hubert JP Jolly, Global Head of Channel and Enterprise Services, Treasury and Trade Solutions commented, “Citi continues to serve as trusted advisor to our clients. Having seen how Citi Interactive Solutions has successfully guided many clients to analyze their liquidity management opportunities, drive working capital insights and benchmark their treasury and finance operations against industry peers, we are proud to take our intelligence-driven advisory to digitization and connectivity optimization. We are constantly looking for innovative ways to help our clients achieve their cash management goals by providing a complete suite of digital banking experiences that include CitiDirect BE® portal, mobile and tablet banking, CitiConnect® host-to-host solutions that leverage both proprietary and market standards, and APIs.”

This new capability was developed in Citi Innovation Lab in Singapore over 12 months, in extensive collaboration with Treasury and Trade Solutions’ Treasury Advisory Group, and global and regional product experts of Channels and Enterprise Services.

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