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USAA invests in mobile marketing outfit Context360

25 October 2016  |  2739 views  |  0 Source: Context360

Context360, developer of Senselytics™, the first Autonomous Personalization solution for mobile marketers, today announced that the venture capital subsidiary of USAA has invested in the company.

In addition to its investment, USAA -- considered an innovator in mobile banking -- will use Context360's uniquely powerful, next-generation mobile marketing analytics and engagement platform. The Context360 platform uses contextual information derived from smartphone sensors and services to deliver unmatched insights into customer interests, status, motion patterns and trends. It also enables companies to automatically engage with their customers at the most relevant times and locations.

"USAA has long pioneered innovation in mobile applications and services for millions of customers," said Context360 Co-founder and CTO Ratnam Tatavarty. "They rapidly recognized the impact that our technology could have to improve their customers' access to USAA products and services, and we are delighted to have their support."

Artificial-intelligence (AI)-driven personalization is driving the next wave in web services and mobile marketing. Companies like Google, Amazon and Facebook are rapidly developing AI-based services to improve insights and personalization. Now, with Context360, banks, retailers, and other organizations with mobile apps can do the same for their app users.

"USAA has a long history of innovating to make our members' lives easier," said Nathan McKinley, head of USAA Corporate Development. "Context360's tools allow us to continue that innovation, including offering our members protection from mobile device fraud or theft. We're excited to be working with and investing in this pioneering company."

"All mobile app developers struggle with user retention and engagement, as well as customer awareness regarding the rich features in their apps," continued Tatavarty. "By automating the processes for determining user interests and status outside their apps, we now give these developers new tools to engage opted-in consumers at the most contextually appropriate times and places." 

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