Vestmark unveils robo-advice platform
19 October 2016 | 2844 views | 0
Vestmark, the leading provider of Unified Wealth Management® solutions, announced today the VestmarkONE Robo Solution.
Already serving as the engine behind one of the industry's largest robo platforms, the VestmarkONE Robo Solution is now available as a turnkey offering for Broker/Dealers, RIAs, Asset Managers, Banks and Bank Trust departments.
Today, most robo offerings are technology islands: bolt-on, digital-only advice delivery mechanisms that are disconnected from existing middle and back office infrastructure. This leads to inconsistencies in the advice firms provide and inefficiencies across the organization as home offices struggle with yet another technology ecosystem, advisors are unable to add value, and investors suffer from a disjointed client experience.
Solving for these shortcomings, the VestmarkONE Robo Solution offers a comprehensive platform with a highly configurable blend of human and automated advice delivery -- enabling wealth management organizations to leverage the most effective aspects of each.
Vestmark's robo solution also leverages each organization's current suite of advisory offerings and is easily managed alongside mutual fund advisory, ETF advisory, separately managed accounts (SMAs), unified managed accounts (UMAs) and Rep discretionary programs.
The VestmarkONE Robo Solution enables firms to:
Determine how much of the account lifecycle to automate as well as how and where to introduce the human advisor presence
Tailor how investors self-assess their investment needs and automatically generate a recommended portfolio utilizing a full-breadth of advisory solutions
Move beyond only advising on ETFs, enabling automated recommendations to include other investment offerings such as SMAs, UMAs, and mutual funds
Facilitate advisor-investor interaction in real-time through a user and compliance-friendly private interface
Leverage flexible integration options with custodians, trading partners, and other internal and external systems
"We originally developed the VestmarkONE Robo Solution to provide the underlying technology for several of the industry's largest retail institutions," said Rob Klapprodt, president of Vestmark. "Providing the technology backbone for large financial institutions has given us a unique perspective. This gained insight enables Vestmark to incorporate learned best practices and deploy robo solutions that leverage the core competencies of advisors and institutions."
"Digital advice can fill unmet demand for advice from mass-market investors by providing a delivery mechanism unencumbered by the high cost of human advisors," according to Cerulli Associates. "Digital advice, coupled with periodic, low-touch human interaction may be the happy medium between expensive, in-person advice and impersonal, robotic offerings."