VeriFone Holdings, Inc. (NYSE: PAY) today announced that the MX870 is being introduced in the Europe, Middle East and Africa (EMEA) market, enabling retailers in the region to take advantage of sophisticated multimedia delivery and powerful branding capabilities for a variety of value-added applications.
The MX870 combines full-motion video, a vibrant 65,536-colour display, and high quality digital sound to deliver unprecedented digital signage opportunities for branding, promotion and advertising at the Point of Sale.
The MX870 combines a secure payment solution and multimedia delivery platform in a single networking appliance. Through this versatile, touch-screen communication device retailers can create brand awareness, reinforce advertising campaigns and slogans, and deliver cross-promotions. Offering eye-catching animations, video streaming and screensavers, coupled with digital sound, the MX870 grabs the attention of shoppers to communicate highly targeted and dynamic messages, and presents a potentially lucrative revenue-generation model for retailers through the ability to host advertising from third parties.
With support for magnetic stripe and smart card acceptance, the modular MX870 also provides the ideal platform for a variety of value-added applications and services. The MX870 can be deployed as an information point to provide identification and validation for the administration of loyalty schemes (including points calculation and voucher generation), in gift card issuance, and to support electronic top-up and other pre-paid card services. The signature capture application can be leveraged for markets such as car rental and hospitality, while integral PIN-based security opens up possibilities for a host of identity and secure access applications.
Commenting on today's announcement, Nigel Bidmead, Managing Director for VeriFone EMEA said, "The MX870 is the first of a new generation of integrated, multimedia devices that will revolutionise the customer experience at the point of sale. Through this powerful new tool, retailers in EMEA can build brand awareness, harness new revenue opportunities and offer more value-added applications – all through a highly sophisticated delivery platform."