Beginning today, Time Inc. will be integrating Apple Pay to provide an easier purchasing experience for readers to subscribe to Entertainment Weekly, Sports Illustrated, People and Real Simple and other Time Inc. brands soon to follow. Time Inc. also plans to sell additional products and services via this new, convenient, one touch payment method in the future.

Security and privacy are at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique device account number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.

“Offering Apple Pay as a checkout option for our products and services provides an easier, frictionless purchase experience for existing and new customers,” said Jen Wong, President of Digital of Time Inc. “As consumers continue to engage with us more heavily on mobile, Apple Pay equips us with a seamless way to deliver core and new paid products and services to them.”

Apple Pay is easy to set up, and users will continue to receive all of the rewards and benefits offered by credit and debit cards.

Online shopping in apps and on websites that accept Apple Pay is as simple as the touch of a finger with Touch ID, so there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. When paying for goods and services on the go within apps or Safari, Apple Pay works with iPhone 6 and later, iPad Pro, iPad Air 2, and iPad mini 3 and later. You can also use Apple Pay in Safari on any Mac introduced in or after 2012 and confirm the payment with iPhone 6 or later or Apple Watch.