Perx joins Visa Business Hub

Source: Perx

Perx, the Singapore-based mobile customer engagement and loyalty platform provider, today announced its collaboration with Visa, the world’s largest digital payments network, to provide end-to-end customer engagement services to Small and Medium Businesses (SMBs) through Visa Business Hub (VHB).

Perx’s intelligent customer engagement solutions will enable SMBs to employ an inexpensive plug-in solution to reinvent their customer engagement strategy and in turn, drive their businesses to greater heights.

The Visa Business Hub, launched earlier this year, is a one-stop portal to deliver tangible value to business customers in Asia. The Perx and Visa collaboration is part of Visa’s commitment to empower businesses to leverage on the innovative technologies through cost effective Software-as-a-Service (SaaS) platforms.

Through the Visa Business Hub Perx page, SMBs can sign up for the Perx Gold Plan, which boasts features such as multi-tier loyalty plans, segmented customer campaigns, weekly merchant promotions, mobile scratch card, and customer insights via a Merchant Dashboard, at a discounted rate. Furthermore, SMBs will be able to access industry insights on customer engagement offered by Perx, via the Visa Business Hub’s Business Academy page.

Perx CEO Anna Gong said, “We are thrilled to collaborate with Visa to provide our mobile engagement expertise to SMBs via the Visa Business Hub. SMBs are a key segment in Asia and with the rapidly changing business landscape, customer engagement is an absolutely crucial factor to determine the success of businesses. With Perx’s inexpensive plug-in solutions, SMBs can not only shorten their go-to-market time but can also quickly turn data into results.”

Visa’s Vikram Kshettry, Head of Small Business Products, Asia Pacific, added, “At Visa, we are committed to helping businesses leverage technology. To stay ahead in the digital economy, businesses need tools to compete profitably. Managing customer relationships and creating loyalty with their brand is top of mind for enterprising businesses. Our collaboration with Perx will provide the tools to provide end-to-end customer engagement”.

The collaboration comes at a very strategic time, spurred by consumers’ growing demand for a personalized omni-channel, online-to-offline experiences. With four years of experience in innovating, developing and managing its mobile loyalty and rewards app, Perx understands the needs of businesses today to make informed and impactful decisions, accelerate time to market, reduce risk and remove hassles, in creating or managing acquisition and engagement priorities.

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This content is contributed or sourced from third parties but has been subject to Finextra editorial review.

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