Citizens Bank names Lamont Young head of digital

Source: Citizens Bank

Citizens Bank recently announced the appointment of Lamont Young as Head of Digital.

Young will also continue to manage his existing responsibilities for Multi-Channel Marketing. With more than 20 years of digital and marketing experience in the consumer goods and financial services industries, Young will oversee Citizens strategic investments in digital, online and mobile banking, digital marketing, user experience and social media. Young was also named to the Executive Committee for Citizens Consumer Bank.

“Our digital capabilities are increasingly important to our customers and to our businesses,” said Beth Johnson, chief marketing officer and head of Consumer strategy for Citizens. “To meet our customers’ evolving needs, we are continuing to optimize our digital strategy and distribution capabilities to enable them to able to bank when, where and how they want. Lamont’s breadth of experience in digital and marketing will be pivotal to helping us move forward in this space.”

Prior to assuming his new role, Young served as senior vice president of digital and direct marketing, a position he held since joining Citizens in 2012. Previously, Young held several leadership positions with Bank of America in digital sales, digital media, and content development. Before joining Bank of America, Young founded a firm that provided web and design services to small business. Young earned his BS in Marketing from Penn State University and his Master of Business Administration from Winthrop University.

Young is a member of several organizations including Omega Psi Phi Fraternity, the American Marketing Association, the Consumer Bankers Association Digital Committee and the National Association of Black MBA’s.

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