Located in Austin, Texas, the new office will help Hello Soda service its growing US client base as well as providing a platform for further expansion. The downtown office, based in Austin’s financial district, will be headed up by international strategies director Ben Allott who has been part of Hello Soda since its conception three years ago.

As a big data analytics firm, Hello Soda’s unique proposition revolves around PROFILE, its unstructured data analytics platform which enables businesses across a range of sectors to gain meaningful insights from unstructured data, revolutionising the way they work. PROFILE is utilised to verify ID and detect fraud, asses risk and increase financial inclusion, and to personalise the user experience by delivering insights that traditional data doesn’t cover, helping brands to engage with consumers on a one-to-one level.

The new US office follows Hello Soda’s recent expansion in Manchester, UK, with recruitment already underway for multiple sales roles as well as a new office manager. With its international headquarters in Manchester and offices in Bangkok, the office launch firmly establishes Hello Soda as a global, 24-hour business.

Ben Allott, international strategies director, said: “There is substantial appetite for Hello Soda’s offering in the US where we’ve been doing business for some time. A total of 50% of our revenue is already being generated in the US and we’re forecasting treble digit growth over the next 18 months. It’s a very exciting time for Hello Soda and we look forward to embarking on this new chapter which will demonstrates our commitment to the US market.”

James Blake, founder and CEO of Hello Soda, added: “When we started up the business in 2013, we recognised the potential that big data analytics held and knew we could play a pivotal part in the FinTech revolution. Now, just three years on, our international presence has been fully cemented and we operate around the globe 24 hours a day.”