Up until October 2015, Kabbage, relied on a different marketing automation provider and a number of other tools to manually engineer communications with potential customers. As the company grew, the team needed to consolidate and integrate these tools with its existing CRM for better alignment between marketing and sales. In this way, the team hoped to strike the right cadence of communication with its customers, serving them with a premiere customer experience, at any time and from virtually any device.

Kabbage chose Marketo for its ability to track the return-on-investment of email campaigns and also for its proven track record of security in highly regulated industries such as financial services and healthcare. Since implementing Marketo, Kabbage has seen email open rates and click-to-open rates jump more than 10 percent compared to campaigns deployed via the company’s previous marketing automation system. The marketing team attributes this success to the speed and ease-of-use of the Marketo platform, saving on average 2-3 hours in day-to-day production time.

“When I joined Kabbage, it was clear that we needed a marketing automation platform that would help us to operate efficiently and effectively,” said Jami Schwartz, marketing manager at Kabbage. “Marketo provides our team with the ability to prove real ROI around marketing programs, while giving us the peace of mind of a secure and reliable platform that protects Kabbage and our customers.”