Terry spent his last two years at PrimeRevenue becoming the number one globally in new deal count, signing eight master service agreements with a total of $70B of annualized supplier spend. With his significant experience and connections across the industry, Terry will be further developing Fluent’s customer acquisition strategy and supporting sales efforts.

Terry joins Fluent as its 12th employee, leaving a large incumbent in the trade finance industry for a startup building on blockchain technology.

“I joined Fluent because of their practical approach to implementing blockchain technology, using it to solve real issues within trade finance.” Terry explained, “the writing's on the wall; It’s not just a different way to do the same thing. This is a fundamental change, allowing us to solve problems in trade finance previous vendors simply couldn't.”

Terry is used to high stakes environments, playing three years for the Broncos after being selected in the 2nd round of the NFL draft. He is also is not new to the startup ecosystem. After his time at UBS, Terry was the 9th employee at C2FO, a dynamic discounting platform, closing the first five market participations in company history over $25MM. Over his time at C2FO he developed and implemented the entire inside sales operation and was the Chief Relationship Manager for both buyer and supplier clients with over $1Billion in Revenue.

“Adding someone with such an in-depth understanding of the industry, top-tier sales experience, and a well established network is huge boost for Fluent.” said Lamar Wilson, CEO of Fluent, “it also doesn't hurt that he has intimate knowledge of the incumbent’s offerings and how our solution can deliver value using a new technological solution”

Terry is not the only new addition to the Fluent team, hiring both a blockchain architect and designer since closing $2.5MM in seed round funding in March.