World First opens Netherlands office

The office in Amsterdam will help World First to support businesses across the Netherlands and the Benelux region with their currency and payments needs.

The opening of the Dutch office increases its international footprint and joins existing offices in London, Sydney, Austin, Singapore and Hong Kong. Since opening its doors in 2004, World First has grown rapidly into a global business employing more than 450 people across four continents.

The Netherlands is a market of significant growth potential for World First as it already has an established client base within the country. It is also a market where three quarters (72%) of SMEs still turn to their bank for their FX needs, making the FX market ripe for disruption.

The Dutch office will be headed by Lamin Jaiteh, formerly of ABN AMRO and Wallich & Matthes. Lamin will manage the new office as it seeks to attract Dutch businesses to a more specialist and dynamic currency payments service to that provided by the traditional banks.

Jonathan Quin, CEO and Co-Founder of World First, said of the launch:

“Since launching in 2004, we’ve been supporting the growing trend of SMEs that trade internationally – or mini-multinationals as we call them. We offer fast, flexible and cost effective currency solutions to businesses, as well as individuals and online marketplace traders, who often feel let down by the service they receive from their bank. Our Amsterdam office will mean that we can now offer full, local language FX expertise to Dutch-based SMEs to support them with their own international growth plans.”

“World First has grown quickly and consistently and international expansion has been central to our strategy. With a proud history as one of the leading trading nations of Europe and with a strong international outlook, the Netherlands is a market of great potential and we look forward to working with more and more Dutch businesses. This is another proud landmark in World First’s journey.”