Fundbox hires former AdTech exec Prashant Fuloria

Source: Fundbox

Fundbox, the leading platform for small and medium-sized businesses to manage and optimize cash flow, announced today the addition of four new key leaders: Prashant Fuloria, previously of Google, Facebook, Flurry and Yahoo has joined Fundbox as Chief Product Officer; Oren Katz has been appointed Vice President of R&D; Michal Cieplinski has been named General Counsel & Chief Compliance Officer; Johnson Ma has joined as Vice President of Business Development.

Collectively, the four executives bring decades of technology management experience to Fundbox and strengthen the company’s senior leadership team to support its rapid growth.

“We are building a world-class management team that will advance our mission of giving small businesses the ability to pay and get paid on their terms,” said Eyal Shinar, chief executive officer, Fundbox. “Prashant, Oren, Michal, and Johnson are tremendous additions to Fundbox and they bring a proven track record of success to our already strong team.”

Fuloria is a seasoned technology veteran who most recently was SVP of Advertising Products at Yahoo, managing the engineering and product teams driving Yahoo’s advertising business. Fuloria joined Yahoo through the acquisition of Flurry, the world’s leading mobile app analytics platform. Prior to Flurry, Fuloria was Senior Director of Product Management at Facebook, responsible for Facebook's commerce and advertising products. Before joining Facebook, he served as Product Director at Google, managing Google's products for the Asia-Pacific region as well as building monetization products, both as an early product manager on Google AdWords and as the Product Director for Google’s global billing & payments platform.At Fundbox, Fuloria will lead the company’s product and engineering efforts, including product strategy, design and delivery, as well as provide executive leadership within the growing company.

“Managing cash flow is a perennial source of anxiety for business owners around the world,” said Fuloria. “Fundbox addresses this enormous market need using an innovative technology platform that would not have been possible even a few years ago. We intend to continue leading the industry with new products to drive small business productivity and empower SMBs everywhere.”
Katz, Cieplinski, and Ma bring both leadership experience and deep knowledge of their respective disciplines to Fundbox. Katz has over 20 years of managing large R&D organizations and joined Fundbox from eXelate, a leading digital marketing data platform acquired by Nielsen, where he was VP R&D and General Manager. Cieplinski has more than 12 years of global financial services experience, most recently as Managing Director and Senior Counsel at The Bank of New York Mellon. Ma brings over a decade of business development and strategy experience, including TrialPay (acquired by Visa March 2015) where he helped secure major deals with Visa, MasterCard and American Express.

Fundbox has gained prominent industry recognition for its advanced underwriting platform and machine learning capabilities. The company puts small business owners in control of their cash flow by offering simple, one-click financing of outstanding invoices. Fundbox also provides Credit-as-a-Service™ that allows a third-party application to embed Fundbox functionality directly into its workflow.
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