Van Waaij is the former CFO at The Phone House, where she spent over three years managing and overviewing all financial and commercial operations. Van Waaij brings over 15 years extensive experience in finance, controlling and auditing, as well as operations management in the retail and commercial industries.

Prior to The Phone House, she worked for several multinational companies such as Deloitte and Schiphol Airport Authority, with a focus on improving operations and maximising profits through the restructuring of finance management, IT systems, costs and company productivity.

Backbase is a global leader in omnichannel digital banking software, giving financial services and other companies around the world the technology to transform the way they serve their customers in the digital channel. The company is trusted by some of the largest financial institutions across the globe, such as Barclays, Goldman Sachs, Hiscox, ABN AMRO Bank and Fidelity.

Building upon her success, Van Waaij will head up all of Backbase’s financial, legal and compliance operations to support the company's fast growth.

Jouk Pleiter, CEO at Backbase commented, “Backbase has grown significantly in the last few years and with our ambition for the future this is the right time to attract a CFO to provide further professionalism in all our back office activities. With Leonore joining we have strengthen our management to support the next growth phase of the company.”

Leonore Van Waaij, newly appointed Chief Financial Officer, at Backbase added, “I’m very excited to be joining Backbase as its CFO - the company is at the forefront of digital innovation in the financial services sector, so I’m looking forward to contributing to its growth and future development.”