The new appointment to the board of directors further strengthens eToro’s ongoing expansion with London as a key strategic hub for the business.

He will join founder and CEO Yoni Assia; UK MD of finance and operations, Paul Chrimes; COO Avi Sela; and fellow non-executive director Tony Wollenberg as directors of eToro UK.

Brown brings over 20 years of experience in the finance industry, having worked as Chief Operating Officer in Global Financial Markets for ABN AMRO. Most recently he served as Head of Global Research and Investments at Barclays, and was a member of their Wealth Executive Committee. Following his appointment, Brown will also continue in his current role as Director of Strategic Initiatives at global law firm, Shearman & Sterling.

Yoni Assia, founder and CEO of eToro said of the appointment: “Robert’s experience marks him out as one of the leading figures in the finance sector, not just in the UK but worldwide. His appointment to the board of directors signals our intent to expand our footprint here. His insight and guidance will be instrumental as we continue to innovate and transform the old financial system.”

Brown added: “eToro epitomises the changing face of finance, driven by technology and innovative thinking. Social trading is helping to democratise the sector and blows open the global financial market to millions of new traders. It is a great honour to be appointed to the board, and I look forward to working with my fellow directors in helping the company to grow in the UK.”