Exclusive to Lawrence as a pilot, the app is live in the Apple and Google Play app stores and is already being used by Mass St. favorites Weaver’s, Milton’s Café and Hobbs, among others.

“We designed Deal Local to help locally-owned small businesses grow and connect with their customers,” said Dominic Venturo, chief innovation officer for U.S. Bank. “The key for their customers is that Deal Local is a tremendously simple way to sign up for and take advantage of deals all from one place right on their phone. It gets rid of the need to carry around often-misplaced coupons or bulky key fobs.”

Here’s how it works… Local shops and restaurants can load deals into the Deal Local app. The deals will be presented on the business’s point-of-sale payment terminal when their customers check out. A shopper can scroll through deals on the app, as well as set up their phone number or payment card info so they’re automatically recognized at checkout. Visit http://www.GetDealLocal.com/ for more information and a short video.

Deal Local was developed at The Grove, which is U.S. Bank subsidiary Elavon’s innovation lab in Atlanta. The app is powered by Elavon’s Fanfare point-of-sale technology and customer loyalty program.

“We drew on our experience and scale as one of the largest small business payment processors in the country in building Deal Local. It’s a sophisticated yet easy-to-use app that will help entrepreneurs build customer relationships and steal market share from the big guys,” said Wally Mlynarski, senior vice president of global product and innovation.

Lawrence was selected as the pilot market for its size, civic pride and numerous local businesses.

“Lawrence is the perfect pilot market for Deal Local. Our community is built on the foundation of local businesses at which we’re proud to shop and dine,” said Brad Burnside, market president for U.S. Bank, which has five branches and the top deposit market share in Lawrence.

Small business owners can visit GetDealLocal.com or talk to their local banker to learn more and sign up for Deal Local. Consumers can download the app in the Apple and Google Play app stores.