Islero, the new European platform that makes first-class equity research accessible for self-directed investors, announced the launch of their service today.
The platform enables investors to make better investment decisions by aggregating research from both independent analysts and professional brokerages. Following the success of the beta last year in cooperation with DNB, Norway’s largest bank, Islero has gone on to recruit some of the world’s best independent analysts to the service. Through this innovative platform Islero makes information, which was previously reserved, for fund managers accessible to ordinary investors.
Islero is a subscription service costing investors £25 per month for the basic package. With its innovative revenue-share programme 70% of the revenue is distributed back to analysts. In addition, it allows the analysts to build a profile and reputation in the investment community. Equity-research writers are invited to register as an analyst at Islero
Islero was founded in Oslo, Norway in 2014 and the first version was launched last year. The team consists of two business developers and four programmers with a background from NTNU, Norway’s top technology university. Islero has featured in
all major Norwegian financial newspapers including Dagens Næringsliv, Kapital and Finansavisen in addition to news sites such as e24.no and dn.no. Islero has now joined Canary Wharf’s Level39 technology accelerator in London to prepare the launch of the UK service.
Frede Fardal, CEO of Islero, said: “We believe that with new services offering commission-free trading, it is going to open up a new market for research directed towards individual investors and we aim to be the main provider - now we are striving
to make top quality research available for everyone.”
“I remember the first thing we did was to go straight to all the largest brokerages and VCs in Norway pitching our idea. This is how we were able to partner with DNB for our beta, before we had a product. We learned that we were too early for the VCs, but it emphasizes an important part of the Islero culture, when we have a good idea - we pursue it.”
Islero is now looking to recruit more UK based analysts and establish themselves as the go to place for self-directed investors who want quality research.