Boku expands on Google Play across Europe with new carrier deals

Source: Boku

Boku, the global leader in direct carrier billing-based mobile payments, has announced a series of new partnerships to bring direct carrier billing to Google Play for more than 75 million mobile subscribers across 3 major European markets.

As a result of the new deals, subscribers can use one-tap mobile payments to purchase games and apps in the Google Play store. The charges can be completed using only the subscriber’s phone number and appear on the subscriber’s mobile phone bill or are deducted from the subscriber’s prepaid balance, with no additional personal information or credit card required.

These integrations further expand the footprint of Boku’s recently announced Boku Direct offering, which allows consumers to store and use their phone number in the exact same manner as a credit card.

“Central Europe is clearly a very important market for alternative payments, as we’ve seen merchants clamoring to integrate carrier billing in recent months with a focus on enabling consumers in the most sophisticated markets.” Said Manfred Artmeier, Boku Vice President “The fact that Boku has been selected by the largest carriers across the region to power their Google carrier billing is a strong indicator that carriers see value in consolidating their most important merchant integrations behind a single technology provider.”

Boku currently operates live carrier billing connections into other high value merchants such as Spotify Premium, Sony Playstation Store, Windows 10 Store, and Facebook App Center.

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