PowerShares Capital Management licenses Advisor Software

Source: Advisor Software

Advisor Software, Inc. (ASI), the market leader in providing solutions which enable financial institutions and advisors to improve the quality and delivery of investment advice, today announced a licensing agreement with PowerShares Capital Management.

PowerShares Capital Management, a leading provider of sophisticated Exchange Traded Funds, tools and portfolios for advisors and investors, will now provide ASI's Client Acquisition Solution to its network of advisors.

The ASI application, which provides advisors with powerful asset allocation, diagnostics, portfolio construction and proposal generation capabilities, will be provided as an integrated part of PowerShares' advisor site, which is currently in development. The application will provide detailed investment performance and characteristic information on Mutual Funds, Separately Managed Accounts, ETFs and individual stocks. Advisors will be able to upload or input their clients' current portfolios, and quickly determine if replacing current holdings with comparable PowerShares' ETFs will enhance performance and risk characteristics, and then generate personalized and actionable investment proposals.

"This resource takes a big step toward allowing advisors to easily evaluate the value of incorporating PowerShares into their client portfolios and we are very pleased to make the ASI Client Acquisition Solution available to our advisor community," said Bruce Bond, President of PowerShares Capital Management. "With ASI's strong reputation for analytical rigor and impressive track record as the advice solution provider of choice for the ETF industry, we strongly believe that this partnership will benefit our advisors and their clients."

"PowerShares is very passionate about delivering sophisticated and innovative investment products," said Andrew Rudd, CEO of Advisor Software. "They are a growing force in the ETF marketplace, and we're proud that they have selected ASI's Client Acquisition Solution to further support their growth in this market."

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