The European Parliament has granted its patronage to No Cash Day 6, which thus becomes the first edition promoted throughout Europe.
In fact, there are already several European organizations that have confirmed their participation and support for the day against cashwith specific initiatives, developed locally.
From Italy, a contribution to No Cash Day comes precisely from CashlessWay, the association for the promotion of digital payment instruments, through the implementation of a manifesto that will be presented next April 5, 2016 in Copenhagen during Money2020 Europe, the european edition of the world’s largest fintech event which will be held from April 4 to 7 in the Danish capital.
On that occasion, Geronimo Emili, President of CashlessWay and Dave Birch, Europe’s most influential commentator on emerging payments, will present “ePayment Manifesto”, namely the guidelines for an actual development of electronic money in Europe. In a fully collaborative spirit to fight the ePayment-divide, the document intends to be the point of discussion and debate to address in a precise and timely manner, the major social, technological, economic and ethical issues that still hamper or hinder the full success of electronic payment instruments, such as credit cards, vouchers or meal coupons.
The document will then be delivered to the First Vice President of the European Parliament, Antonio Tajani.
CashlessWay is also is finalizing the last details for the NoCashTrip Europe, the first European version of the well-established NoCashTrip format, the one-week trip in Italy without cash. The European version will involve the major capitals of Europe, starting with Copenhagen, which has expressed an interest in going totally cashless within a few years, to Rome, the very place where the etymology of “moneta” (hence the word, “money”) originates.
CashlessWay has organized No Cash Day annually since 2011 with the aim of promoting the development of electronic money and the spread of knowledge and awareness of a responsible and confident use of digital tools for payment.
“The development of payments is a priority throughout Europe, everyone is doing their part, some through technologies, some by improving regulations and some, like us, are working on the correct information and education on the benefits offered by ePayment. After six years of Italian editions, I am genuinely proud of this recognition by Europe”. – Geronimo Emili
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