AdviceAmerica, Inc., a leading provider of innovative planning and relationship management solutions, announced today that Citibank has licensed and deployed its AdvisorVision platform as the next generation of Citipro for use by Citibank and its broker dealer affiliate, Citicorp Investment Services.
Currently used by Citicorp Investment Services, the AdviceAmerica-driven Citipro system is a personal, comprehensive analysis that provides clients with an evaluation of their financial situations and then seeks to identify solutions to their financial challenges. Citipro addresses specific client needs through cash management, income protection, investment management and debt management solutions. Citibank selected AdviceAmerica because it met its exacting criteria for a flexible and scalable platform that can be tightly integrated with Citibank and Citicorp Investment Services' mainframe back office systems. AdvisorVision is an enterprise-class, comprehensive financial planning platform that generates tailored actionable alternatives.
"Citigroup is a leader in the financial services industry, and Citibank and Citicorp Investment Services, as members of the Citigroup family of companies, are always looking for ways to expand the depth and breadth of the financial guidance that they provide to their respective clients. After an extensive review of several potential financial vendors, we found that AdviceAmerica had the flexibility to meet the broad business requirements of multiple Citi business units," said Malik Sarwar, President of Citicorp Investment Services. "The next generation of the Citipro application is based upon AdviceAmerica's platform and is seamlessly connected to multiple back office systems to pre-populate real-time client data and virtually eliminate manual data entry. The application substantially increases Citicorp Investment Services' Financial Executives' productivity and significantly enhances how we deliver financial guidance to our clients. The response from our Financial Executives and clients has been very positive."
AdvisorVision offers a dynamic, easy to navigate user interface that connects to a variety of data sources and applications across the company.
According to Purna Pareek, CEO of AdviceAmerica, "We are pleased to assist Citicorp Investment Services in delivering the next Citipro platform to help their Financial Executives build deeper relationships with their clients. AdviceAmerica is proud to have its AdvisorVision platform deployed by such an outstanding financial institution as Citicorp Investment Services."
AdvisorVision helps financial institutions such as Citicorp Investment Services with three strategic priorities - asset growth, compliance control, and competitive differentiation. It enhances productivity and effectiveness so firms can more efficiently build broader, trusted relationships and help find suitable products and services. The rules providing product alternatives are centrally managed for compliance control even though Financial Executives are geographically dispersed.